EEN ONVOORZIENE WEERGAVE VAN REAL-TIME BIDDING (RTB)

Programmatic media buying utilizes advertising technology (AdTech) platforms to buy and sell online media in an automated and efficient way.The DSP uses this gegevens to target online audiences that would benefit from these software ads. It then uses real-time bidding (RTB) to bid for ad spaces on relevant sites and publishers. Real-time bidding (